Editing an AI-drafted business description

An AI-generated business description can be a helpful starting point, but it is never the final word on how your business is presented. Before publishing anything, you need to check every change, make sure every claim is true, and shape the draft into something that matches how you want your business to speak to customers. How you edit and approve a description on Annuvell Local shapes what customers see first—and sets expectations for every contact that follows.

Start with the highlighted changes and check every claim

The AI preview in the Annuvell Local profile workspace makes it clear which details come from your own data, which are AI suggestions, and which are placeholders for missing information. Always begin by reading the highlighted changes: these are the edits or additions made by the AI, shown with labels such as Supported, AI suggestion, or Add your information.

• Every AI suggestion must be checked against what you know to be true. Do not accept any claim, summary or phrase that you cannot support with your own knowledge or current business facts. If the AI suggests, for example, that you offer a particular service or have a unique feature, confirm that this is correct—or edit it out.
• Supported fields, drawn directly from your data, are generally safe to accept, but still review them for accuracy and completeness. Sometimes older information or incomplete entries can carry across.
• Placeholders (Add your information) do not count towards completeness and never make a claim about your business. If you see a placeholder for something you offer, use it as a prompt to add the missing detail yourself.

Taking a few minutes to check each new or changed statement avoids the risk of publishing something incorrect or misleading, which can create confusion or disappointment for customers later on.

Edit for your own voice and accuracy

The AI’s draft is based on available facts, but only you know the details of how you work and what you want to say. Editing is your chance to remove anything you cannot stand behind, add specifics that only you know, and make sure the description sounds like your business.

• Remove any claim that you would not say to a customer face-to-face. If the AI uses language that feels too formal, technical, or simply off-brand, rewrite those sections in your own words.
• Add details that matter to your customers but are missing from the draft. For example, if you specialise in a certain type of project or have a way of working that sets you apart, include a line about it.
• Avoid vague statements. Replace anything generic—such as "high-quality service"—with clear, specific examples or leave them out entirely.
• Check for accuracy in every sentence. If the AI draft mentions awards, years of experience, or coverage areas, confirm every detail before leaving it in.
• Keep the description honest and grounded in reality. Overpromising or exaggerating can lead to disappointment or negative reviews.

Editing is not just about fixing mistakes; it is about making the description yours. If you want more guidance on writing style and what matters most to customers, you can refer to the How to write a better business description guide.

Length and structure: what customers see first

The first sentences of your business description are what most customers will read before deciding whether to read on or contact you. Structure and length matter more than you might expect.

• Put the most important information first. State clearly what you do, where you operate, and what sets your business apart. Customers may only read the opening lines, especially on mobile.
• Keep it concise. A good description is long enough to answer basic questions but short enough to hold attention. Aim for a few paragraphs, not a wall of text.
• Use short sentences and clear language. Avoid filler phrases and jargon. Customers are looking for clarity, not decoration.
• Break up longer sections with headings or bullet points if the format allows, or use line breaks to make the text easier to scan.
• Review the preview as it will appear on your Annuvell Local listing. If the first few lines are all introductions or background, move the key information higher.

Getting the structure right means your customers see the best of your business immediately, and can quickly decide whether to get in touch or read more.

Using Edit versus Regenerate: when to rewrite, when to start over

Annuvell Local gives you several ways to work with the AI-drafted description. You can edit a draft, regenerate a new one, or—if needed—reject the AI’s attempt entirely.

• Use Edit when the AI draft is close but needs personalising, correcting, or tightening up. This is the most common choice, as it lets you keep anything useful and change the rest to suit your business.
• Use Regenerate if the AI draft is far off the mark, misses the key points of your business, or uses language you do not like. Regenerating gives you a completely new version to work from, which you can then edit further.
• Reject the draft entirely if it contains too many errors, inaccurate claims, or simply does not represent your business at all. You are not required to accept or publish anything from the AI preview.
• Remember, editing drafts and regenerating descriptions require an active free 14-day AI trial, which you can start once per business without a card. The first preview, though, is always free to view.

If you update your business profile after generating a preview, the system will mark the draft as stale and prompt you to refresh it. This is worth doing to keep every suggestion based on your latest information.

For advice on reviewing each field and deciding what to accept, edit, or reject, the How to review AI suggestions field by field guide may help.

Review before publishing: use the from-and-to view

Before anything goes live, use the "Review changes" panel in the workspace. This shows a side-by-side view of your current listing and the proposed updates—so you can see exactly what will be changed.

• Compare every field, especially the description, FAQs and service summaries. Make sure each approved change is accurate, specific, and in your own voice.
• Look out for any accidental omissions or changes to details that should remain as they are.
• Only "Publish approved changes" when you are happy that every sentence is something you would say directly to a customer.
• Remember that publishing goes through the same validation checks as any manual edit, so you cannot accidentally submit something incomplete or unsupported.

This is your last chance to spot mistakes, remove anything you are not comfortable with, and confirm that the description is ready for customers to see.

After publishing: keep your website and listing consistent

Once you have published your updated description, check that the details match what appears on your own website and anywhere else customers might look. Consistency builds trust and avoids confusion.

• Make sure your website, Annuvell Local listing, and other directories state the same core facts: services, location, contact details, and unique selling points.
• If you change your hours, services, or coverage area in one place, update the others to match. Out-of-date or conflicting information can put customers off or lead to missed enquiries.
• Use the Annuvell Local dashboard to monitor your profile’s completeness and keep your listing up to date. If you spot a mistake after publishing, you can return to the dashboard and edit your details directly.
• If your business evolves, revisit your description regularly, especially after significant changes such as new services or a move.

A consistent and accurate description helps customers trust what they read and makes it easier for them to choose your business.

Next steps

Edit your AI-drafted description so every line is accurate, specific, and genuinely yours. Use the Edit and Regenerate tools as needed, and always check each claim before publishing. If you want to review your listing or claim your business, you can start with Find my business. For more tips on writing, see How to write a better business description or, for in-depth advice on field-by-field decisions, read How to review AI suggestions field by field.