How to list your services so customers can find them

Entering your services clearly is one of the simplest ways to help customers find you on Annuvell Local. Listing each job you offer in everyday words means your profile matches what people actually search for, and avoids confusion when they compare you with other businesses. This guide looks at how to phrase your services, what not to include, and how to keep your list up to date.

List each service as a separate, customer-friendly entry

On Annuvell Local, you add services as individual entries—each one a clear, specific job. This is more effective than writing a paragraph or grouping several jobs together. Customers tend to search for the job they want, not just for a business type, so using their everyday language helps your listing appear in more searches.

• Write one service per line. For example, instead of "General plumbing", add: "Fix leaking taps", "Replace toilets", "Unblock drains".
• Use the phrases customers use. If you are a hairdresser, "Ladies’ haircut" is more likely to match a search than "Women’s styling". For an accountant, "Self-assessment tax return" is clearer than "Tax services".
• Avoid technical or trade jargon unless it is what your customers actually say when they ask for the service. For example, a plumber might list "Install unvented hot water cylinder" only if customers use that term.
• Each entry should stand alone. Think about how it reads if someone sees only that line in a search result.

The way you phrase services here is different from your business description. For tips on writing a strong introduction to your business, see the guide: How to write a better business description.

Service list examples by business type

Writing your services list in practical, customer-first language works across all trades and professions. Here are generic examples for four common types of business:

Plumber:
- Fix leaking taps
- Unblock drains
- Fit new radiators
- Install showers
- Repair toilets

Salon:
- Ladies’ haircut
- Gents’ haircut
- Children’s haircut
- Hair colouring
- Blow dry

Accountant:
- Self-assessment tax return
- Bookkeeping
- Payroll services
- Limited company accounts
- VAT returns

Cafe:
- Breakfast menu
- Fresh sandwiches
- Barista coffee
- Vegan options
- Afternoon tea

For more ideas, see the full list of all categories on Annuvell Local. Browsing similar businesses can help you check if your services are in line with what customers expect to find.

Services and comparison facts: different roles in your profile

On Annuvell Local, the services list and comparison facts serve different purposes, but both help customers make informed choices.

• Services: These are the specific jobs you do, entered one per line. They appear prominently on your profile and are part of the structured data that powers searches. Customers looking for a particular service—like "Install washing machine" or "Gluten-free cakes"—can find you if you list that job in their language.
• Comparison facts: These are details confirmed separately in your AI profile workspace. They might include things like "Wheelchair accessible", "Open weekends", or "Free parking". These facts appear in the side-by-side compare tool, making it easy for customers to see how you match up on features that matter to them.
• The two work together: services help customers find you, comparison facts help them decide between you and others. For example, a cafe might list "Afternoon tea" as a service, while "Vegan options" could be either a service or a comparison fact, depending on how your listing is set up.

If you want to know more about how comparison facts are confirmed and shown, you can check your profile workspace or use the compare tool on Annuvell Local.

What not to include in your services list

A clear, focused services list makes your profile more accurate and helps customers know what to expect. Avoid the following pitfalls:

• Rare or one-off jobs: If you did something unusual once, but do not normally offer it, leave it out. Listing every possible job can make your main services harder to spot.
• Other trades’ work: Only include jobs you are qualified and willing to do. For example, a plumber should not list "Electrical repairs" unless they are also a qualified electrician. Doing so can mislead customers and lead to requests you cannot accept.
• Vague phrases: Terms like "General repairs", "All aspects covered" or "Full range of services" do not tell customers what you actually do. Be as specific as possible—each line should describe a single, recognisable job or offering.
• Duplicate or overlapping entries: Try not to list the same job in different words, unless customers genuinely search both ways. For example, "Boiler installation" and "Fit new boiler" may be combined if they mean the same thing to your clients.

A focused list makes your profile look more professional and saves you from enquiries about work you do not want or cannot do.

Keeping your services list up to date and matching your website

Service offerings change over time, especially in trades and hospitality. Keeping your Annuvell Local list accurate is important for attracting the right customers and avoiding confusion.

• Review your services regularly—at least every few months, or whenever your offerings change. If you add or stop providing a service, update your listing promptly.
• Check your website at the same time. Customers often look at both your profile and your own site. If the lists do not match, it can cause uncertainty or missed opportunities.
• If you promote a seasonal or limited-time service (like "Christmas afternoon tea" or "Boiler servicing winter offer"), make a note to remove or update it when the offer ends.
• Use your Annuvell Local dashboard to edit your services, and consult your profile completeness panel to see if there are gaps or inconsistencies.

Consistency across platforms builds trust and makes it easier for customers to know what you actually provide.

Why clear services matter for search and comparison

Annuvell Local’s search uses structured fields—including your services list—rather than scanning through long descriptions or general text. This means:

• The clearer and more specific your service entries, the more likely they are to match what customers type into the search box.
• If a customer is comparing several businesses, your services list helps you stand out for the jobs you actually do, rather than blending into a generic category.
• Structured entries avoid misunderstandings. If you only list "Plumbing repairs" but not "Install dishwashers", you may miss out on searches for the latter, even if you do it.

Remember, not every customer knows industry terms or the full scope of your profession. Writing your services in plain English, as customers would, helps you connect with more of them.

Next steps

Open your Annuvell Local listing and review your services list. Rewrite each entry so it is a single, customer-friendly job or offering per line. For more ideas on how to present your business, see guide: How to write a better business description or browse all categories to see how others phrase their services. If you have not yet claimed your business, start with Find my business.