How to use your profile analytics

Understanding how people interact with your Annuvell Local listing can help you make clearer decisions about what to change on your business profile. The analytics page gives you a 30-day summary of what potential customers are doing, but the real value comes from seeing the patterns, not just the numbers. Here’s how to read each figure, what it might be telling you, and how to use it to make a practical change.

What your analytics page shows

Your owner analytics page covers the past 30 days and includes:

• Profile views: how many times people have looked at your business page.
• Phone reveals: how often visitors clicked to see your phone number.
• Website clicks: how many clicked through to your website.
• Compare additions: how often visitors added your business to the comparison tool.
• Quote requests: how many people sent you a request for a quote through Annuvell Local.
• Lead counts and review totals: a running tally of leads received and public reviews published.

These numbers are recorded whenever someone acts on your public listing. They do not reveal who those visitors are or give you any personal details, but they do show how people are moving from seeing your profile to taking action.

Follow the funnel, not just the totals

It is easy to focus on the biggest numbers, but what matters more is how people move from one action to the next. Think of your analytics as a funnel:

1. Profile views are at the top of the funnel. Every visitor starts here.
2. Phone reveals and website clicks are the next step down. These show real interest, as people want to get in touch or find out more.
3. Compare additions indicate that someone is actively weighing you up against others. This is a sign you have made their shortlist.
4. Quote requests sit at the bottom. These are the people who are ready to hear from you directly.

A high number of views with few phone reveals or quote requests may mean you are being seen but not chosen. If compare additions are strong but few quotes come in, visitors may be unsure or find something missing. Working through the funnel helps you spot where people pause or drop out.

Spot useful patterns in your analytics

Instead of looking at totals, focus on the relationship between the numbers. Here are some patterns to watch for, and what they often mean:

• High profile views, low contact actions: If many look but few open your phone number or visit your website, your profile might not be answering the questions visitors have. Check your description, services and photos for gaps or unclear details.
• Many compare additions, few quote requests: You are being considered, but not chosen. This can point to missing or weak selling points, unclear prices, or not enough recent reviews compared to competitors. See what your competitors have listed in the compare tool.
• Contact actions without quote requests: If people reveal your phone or visit your site but do not request a quote through Annuvell Local, they may be looking to contact you directly, or searching for extra information not found on your listing. Make sure your website link works and your contact details are up to date.
• High quote requests, low profile views: This is uncommon, but might mean you have a loyal audience returning directly or that your business is being recommended elsewhere. It can be a good sign, but check that leads are genuine and follow up promptly.

Whenever you see a sudden change in one of these relationships, look back at what you have changed on your profile, or what might have changed in your category or local area.

What patterns mean for your profile

Each pattern in your analytics points to something visitors are looking for or missing:

• Strong views but little action usually means your listing appears in searches but does not stand out. Review your headline, main photo and the first lines of your description. Ask yourself if you would contact your own business based on what is visible at a glance.
• Website clicks higher than quote requests could mean people want more detail, trust your own site more, or are comparing prices. Check that your website is up to date and that your Annuvell Local profile matches it for accuracy and detail.
• Compare additions without follow-through can mean visitors like what they see but find a competitor more convincing. Look at your services, the clarity of your offering and your review count. What information customers look for before they contact a local business gives more insight into what matters most.
• Few compare additions but steady quote requests may signal that your business appeals to a specific audience, or that you are in a less crowded category. Keep your services current and respond promptly to every lead.

Checking your own listing against others in your area, using the compare tool, can help you see exactly what is missing or less clear.

Limits of analytics and reading small numbers

Analytics show patterns, but not every detail. Some things they do not tell you:

• Visitor intent: You cannot know why someone viewed but did not act. They may only be browsing, comparing prices, or looking for something specific.
• What happens after a website click or phone reveal: Annuvell Local does not track whether someone called you, booked, or bought after leaving the site.
• Personal details: For privacy, no visitor information is shown. You cannot follow up unless a quote is requested and contact details are provided.

Small numbers, especially in quieter periods or less popular categories, can swing up or down for reasons that have nothing to do with your listing. For example, a single quote request can double your monthly figure if the base is low. Before making big changes, look for trends over several months. Compare your numbers to the previous period, and focus on patterns rather than one-off spikes or dips.

A monthly routine for using your analytics

Turning your analytics into action is easiest with a simple monthly routine:

1. Set a reminder: Pick a day each month to review your analytics—ideally the same day each time so you can compare periods directly.
2. Check the funnel: Start at the top (profile views) and work your way down. Where do numbers drop off sharply? Where have you improved?
3. Scan for patterns: Are you seeing the same issues each month, or has something shifted? Make note of changes in compare additions and quote requests in particular.
4. Pick one area to improve: You do not need to change everything at once. Choose one thing—such as updating your description, adding new photos or clarifying your list of services—and track what happens next month.
5. Test and review: After making a change, see how your numbers move. If quote requests rise, your update may be working. If there is no change, try a different angle. Over time, you will see what matters most for your audience.

You can also use the How to improve your business profile on Annuvell Local guide for specific update ideas. Remember, the most effective profiles are kept fresh and accurate.

Next steps

Open your analytics page and pick one thing to change this month, based on the patterns you see. Explore your own listing and compare it to others to spot gaps or strengths. If you have not yet claimed your profile, start by finding your business. For more on what customers look for, see What information customers look for before they contact a local business. Review your progress each month and adjust as you learn what works for your business.